> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ocoya.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Generate an AI campaign
> Turn one campaign idea into a run of posts spread across days — and know what it costs before you run it.
A campaign generates a run of posts around one idea, spread over a period, rather than a single post. Ocoya plans the sequence first so the posts build on each other instead of repeating.
It's marked **Advanced** because it spends credits in multiples. Read the cost section before your first run.
Select **Campaigns** in the sidebar, or **New AI campaign** from Planner.
## Describe the campaign
Describe the whole campaign, not one post — *a three-week run-up to our winter range launch*, not *a post about winter coats*.
The toolbar underneath sets the rest. The first row is the same as an [AI post](/help/ways-to-create-a-post): hashtags, images, tone and length. The second row is campaign-specific:
| Control | What it does | Range |
| ------------ | ---------------------------------------------------------------------------------------------------------------------------------------------- | --------------- |
| **Goal** | Awareness, Generate leads, Launch, Promote an offer, Educate audience, or Event | — |
| **Audience** | Business owners, Founders / executives, Marketing teams, Buyers / customers, Local community, Investors, First-time buyers, Existing customers | — |
| **Posts** | How many posts to generate | 3–30, default 5 |
| **Days** | How long to spread them over | 1–30, default 7 |
| **Profiles** | Which channels the posts are for | — |
Goal and audience do real work — they change the angle of every post in the run, not just its wording. A campaign set to *Generate leads* for *First-time buyers* reads very differently from *Awareness* for *Existing customers* on the same topic.
## What it costs
The cost badge shows the total before you run anything. The arithmetic is per post:
**(1 credit per caption + 1 per image) × number of posts**
| Campaign | Credits |
| ----------------------- | ------- |
| 5 posts, no images | 5 |
| 5 posts, 1 image each | 10 |
| 10 posts, 1 image each | 20 |
| 30 posts, 2 images each | 90 |
The maximum is 30 posts with up to 10 images each, so a campaign can cost several hundred credits. The badge always shows the real total — check it before running rather than after. See [What are credits?](/help/credits)
Credits are spent on **generation**, not on publishing. A campaign you generate and then discard still costs the full amount. Start small — five posts with one image is 10 credits and tells you quickly whether the output is usable.
## Nothing is scheduled yet
Generating a campaign does not put anything on your calendar. Ocoya hands you a plan to review, and only the posts you approve get scheduled. See [Review a generated campaign](/help/review-a-campaign).
## Getting better output
The same rule as every other AI feature: the brand profile does most of the work. A campaign inherits the brand's voice on every post, so a thin brand description produces thirty thin posts rather than one. See [Set up your brand](/help/set-up-your-brand).
Beyond that, the prompt should carry the specifics the AI cannot know — dates, product names, the offer, what makes this launch different.
## Related
Approving, editing and scheduling what came back.
Why a campaign costs what it does.