> ## Documentation Index > Fetch the complete documentation index at: https://docs.ocoya.com/llms.txt > Use this file to discover all available pages before exploring further. # Ocoya terms > What Ocoya means by brands, channels, credits, slots and the rest. A few Ocoya words don't mean quite what they mean elsewhere. These are the ones worth knowing. ## Brand A business you post as — your company, or one client if you're an agency. A brand holds its own channels, posts, members, time zone and settings. Everything in Ocoya belongs to a brand, which is why a channel connected in one brand is invisible from another. See [Brands and channels](/help/brands-and-channels). ## Channel One connected social account — a single Facebook Page, one Instagram Business account, one LinkedIn profile. A Facebook Page and an Instagram account are **two** channels even though they connect together. Channels count against your plan across all your brands. See [Why can't I connect another channel?](/help/channel-slots) ## Credit What Ocoya's AI runs on. One credit per AI action: a generated caption, a generated image, an AI edit, a workflow run. Scheduling, publishing, connecting channels and replying in the Inbox are all free. Credits belong to the brand **owner** and are shared across every brand they own, refilling monthly. See [What are credits?](/help/credits) ## Post vs article A **post** is what goes to a social channel. On DEV.to it's an **article** — Markdown with a required title — which is why that channel behaves differently. See [DEV.to](/help/channels/devto). ## Posting slot A weekly time a channel should suggest when you schedule. Slots **suggest**; they don't publish on their own. See [Posting slots](/help/posting-slots). ## Label vs hashtag library Easy to confuse, opposite purposes: | | | | ------------------- | ---------------------------------------------------------- | | **Label** | Internal. Categorises a post inside Ocoya. Never published | | **Hashtag library** | A reusable set of hashtags that **does** get published | See [Labels](/help/labels) and [Hashtag libraries](/help/hashtag-libraries). ## Workflow An automation: a trigger, then actions. A schedule comes round and a post goes out; a comment arrives and gets a reply. Workflows need a paid plan and cost a credit per run. See [What workflows are](/help/what-are-workflows). ## AI agent A reusable set of instructions a workflow uses to write. It holds a name, a prompt, a model and switches for image generation and web search. Created from inside a workflow's **Use AI agent** step. See [Triggers and actions](/help/workflow-steps). ## Campaign A run of posts generated around one idea and spread over days, rather than a single post. Nothing is scheduled until you approve it. See [Generate an AI campaign](/help/ai-campaigns). ## Studio Ocoya's design editor — templates, brand colours and logos, and the images you attach to posts. See [Studio](/help/studio). ## Post score A number out of 100 rating a caption against eleven checks. Guidance, not a gate — you can publish a post scoring 12. See [Post score](/help/post-score). ## Needs attention A post that published to some channels but not others. It isn't a failure and it isn't a success, and it must **not** be rescheduled whole — that would publish twice on the channels that worked. See [Why didn't my post publish?](/help/post-didnt-publish) ## Related How Ocoya is organised. The one that costs money.