> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ocoya.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Labels

> Colour-coded tags for organising posts inside Ocoya — private to your team, never published.

Labels are how you categorise posts inside Ocoya so you can find them again. They're internal — a label never appears on a published post and nobody outside your brand sees one.

Don't confuse them with [hashtag libraries](/help/hashtag-libraries), which do get published.

Labels are applied and managed from the post editor.

## Label a post

Open the post and use its **Labels** control. The panel opens on a list of the brand's existing labels — pick the ones that apply.

## Create or edit a label

From the same panel, switch to managing labels. There you can add a **New label**, **Edit** an existing one or **Delete** one.

A label needs:

* **A name** — between 2 and 30 characters
* **A colour** — chosen from the colour list

The colour is what makes a label readable at a glance in Planner, so give related labels distinct colours rather than five shades of blue.

## What to label

Labels earn their keep when the name answers a question you actually ask later. Some that work:

* **Campaign** — *Spring launch*, *Black Friday* — so you can pull up everything from one push
* **Content type** — *Product*, *Behind the scenes*, *Recruiting*
* **Client or account**, if you run several inside one brand
* **Status of your own** — *Needs photo*, *Legal reviewed* — for stages Ocoya's own [post statuses](/help/post-editor) don't cover

What doesn't work is labelling things Ocoya already tracks. There's no value in a *Scheduled* label or an *Instagram* label — you can already filter on both.

## Deleting a label

<Warning>
  Deleting a label **removes it from every post that has it**. Ocoya asks you to confirm first. The posts themselves are unaffected — only the label is gone, and it cannot be put back except by relabelling each post by hand.
</Warning>

If you only want to stop using a label going forward, leaving it in place costs nothing.

## Labels are per brand

Each brand keeps its own labels. Running the same scheme across several brands means creating it in each — there's no way to copy a set between them.

If you're an agency, it's worth agreeing the scheme before you set up the second brand, because renaming labels across ten brands later is tedious.

## Related

<Columns cols={2}>
  <Card title="Hashtag libraries" icon="hash" href="/help/hashtag-libraries">
    The tags that do get published.
  </Card>

  <Card title="The post editor" icon="square-pen" href="/help/post-editor">
    Where labels, hashtags and notes live.
  </Card>
</Columns>