> ## Documentation Index > Fetch the complete documentation index at: https://docs.ocoya.com/llms.txt > Use this file to discover all available pages before exploring further. # Create, switch and delete brands > Adding a brand, moving between them, leaving one, and permanently deleting one. Everything in Ocoya belongs to a brand — channels, posts, members, settings. This is how you add, switch, leave and remove them. For what a brand actually holds, see [Brands and channels](/help/brands-and-channels). ## Switch between brands Select the brand name at the top of the left sidebar. Ocoya brand switcher menu headed Switch brand, listing three brands with the current one greyed out, and a New brand option at the bottom The brand you're already in is greyed out. Everything you see afterwards — Planner, Channels, Inbox, Workflows — belongs to whichever brand is selected. This is worth internalising, because most "where did my channel go?" questions turn out to be a brand you're not currently in. ## Create a brand **New brand** at the bottom of the same menu. It needs a name, and that's all — you can fill in the rest of the profile afterwards. A new brand starts empty: no channels, no posts, no members but you. It joins your existing subscription, so there's no second checkout. If your plan caps brands, you'll see: > Your current plan has reached its brand limit. Every current plan — Starter, Team and Agency — allows unlimited brands. Only the legacy plans cap them, at 1 for Bronze, 5 for Silver and 20 for Gold. See [Legacy plans](/help/legacy-plans). ## Leave a brand If you're a member of someone else's brand and no longer need access, open **Settings → Team**, find yourself in the list and select **Leave**. Leaving removes your access immediately. Content you created stays — posts belong to the brand, not to you. You'd need a fresh invitation to get back in. ## Delete a brand Deleting a brand removes **all of its posts and all of its members**. It cannot be undone. Ocoya confirms first: *Do you really want to delete this brand? All users and posts within the brand will be removed.* Open **Brand** in the sidebar, scroll to **Danger zone**, and select **Delete brand**. Only **Owners and Admins** can reach the Brand page at all — Managers and Clients are redirected away from it, so they can't delete a brand by accident. You also can't delete your way to nothing. Ocoya refuses to remove your last brand: > You need at least one brand. Create or join another brand before deleting this one. If you own the brand, you must keep owning at least one — so create or join another before deleting the one you own. Before deleting, consider whether you actually want to: * **Stepping away from a client?** Deleting destroys the history. Leaving the brand, or removing the other members, keeps it. * **Reducing cost?** Brands don't cost anything individually on current plans, so deleting one saves nothing — [changing plan](/help/change-your-plan) does. * **Need the content?** Export or reschedule anything you want to keep first. It goes with the brand. The Danger zone also shows the brand's **API brand id** — the identifier you need when working with the [Ocoya API](https://docs.ocoya.com) or the MCP server. ## Related What belongs to a brand, and what's shared across them. Who can create, delete and invite.