> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ocoya.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Post score

> What the number next to your caption measures, what each of the eleven checks looks at, and how to raise it.

Every post in the editor carries a score out of 100. It's a rough read on whether the caption is likely to earn attention — not a prediction of how the post will perform, and not something you have to satisfy before publishing.

Select the number to open the checklist behind it.

<Frame caption="The score sits in the top right of the editor. This caption scores 70 — Strong.">
  <img src="https://mintcdn.com/ocoya/AXU_TbAvrsHP8A-m/images/screenshots/post-editor.png?fit=max&auto=format&n=AXU_TbAvrsHP8A-m&q=85&s=0514b8ae4da9563def28a97dfefa547c" alt="Ocoya post editor with a three-paragraph caption and a post score of 70 shown in green in the top right toolbar" width="2880" height="1800" data-path="images/screenshots/post-editor.png" />
</Frame>

## What the number means

| Score    | Label  |
| -------- | ------ |
| 85–100   | High   |
| 70–84    | Strong |
| 50–69    | Fair   |
| Below 50 | Low    |

The score is the sum of eleven checks whose weights add up to 100. A check counts as passed once it earns 70% of its weight, so an item can contribute points while still showing as unpassed.

Nothing is blocked by a low score. You can publish a post scoring 12.

## The eleven checks

| Check                                          | Weight | What it looks at                                                              |
| ---------------------------------------------- | ------ | ----------------------------------------------------------------------------- |
| Caption has publishable substance              | 10     | Whether there's a real sentence, not just media                               |
| Opening line gives people a reason to stop     | 12     | A question, a number, or a benefit in the first line, kept short              |
| Caption length fits the selected channel       | 10     | Length against the limits of the channels you picked                          |
| Post communicates a concrete value or takeaway | 12     | Whether there's something specific rather than general                        |
| Text is easy to scan                           | 8      | Line breaks and structure                                                     |
| Caption invites a response or next action      | 10     | A question or call to action                                                  |
| Post includes visual media                     | 10     | Whether an image or video is attached                                         |
| Hashtag count fits the channel                 | 8      | Hashtag count against what that network expects                               |
| Links do not distract from engagement          | 6      | Link count and placement                                                      |
| Writing is readable at social speed            | 8      | Average sentence around 22 words or fewer, simple wording                     |
| Caption avoids spam signals                    | 6      | No more than 6 emoji, no more than 3 exclamation marks, not heavy on capitals |

The two heaviest are the opening line and having a concrete takeaway, at 12 each. That's deliberate — they're the two that most affect whether anyone reads past the first line.

## Raising it

Each unpassed check comes with a specific suggestion, and next to it a **Fix** action that hands just that problem to the AI. The fix is scoped: *Fix: Caption avoids spam signals* is told to remove spam signals and leave the rest of your caption verbatim, rather than rewriting the post.

Each fix costs 1 credit, the same as any other AI edit. See [Edit a caption with AI](/help/ai-copywriter).

Two checks can't be fixed by rewriting:

* **Post includes visual media** — attach an image or video.
* **Caption length fits the selected channel** — this moves when you change which channels the post goes to, because the limits differ. See [Character and media limits](/help/channel-limits).

## Don't chase 100

The score rewards a particular shape of post: a hook, a takeaway, a prompt to respond, an image, restrained punctuation. That shape suits most marketing posts and actively doesn't suit some — a short factual announcement will score Low and still be exactly the right post.

Treat a Low score as worth a second look, not as a verdict.

## Related

<Columns cols={2}>
  <Card title="Edit a caption with AI" icon="sparkles" href="/help/ai-copywriter">
    The Fix actions, and the rest of the AI editing menu.
  </Card>

  <Card title="Character and media limits" icon="ruler" href="/help/channel-limits">
    The per-network limits the length check measures against.
  </Card>
</Columns>
