> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ocoya.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting up your first brand

> What Ocoya asks for when you sign up, and what to do in the first ten minutes.

The first thing Ocoya asks after you sign up is to **create your brand** — the business you'll be posting as.

## What it asks for

**Brand name.** What customers know you as. Required — Ocoya won't continue without one:

> Enter a brand name to continue.

**Description.** What your brand does and who it serves. Also required to continue:

> Add your brand name and description to continue.

That second requirement is deliberate and worth taking seriously rather than typing something to get past it. The description is the context Ocoya's AI reads every time it writes a caption or generates an image. A vague one produces vague posts, for as long as you keep the brand.

Two sentences naming what you sell, who buys it and how you sound is enough to start. You can improve it later under [Brand](/help/set-up-your-brand).

Ocoya then shows *Preparing your brand* while it sets things up.

## The first ten minutes

<Steps>
  <Step title="Set your time zone">
    New brands start on **UTC**. If you're not in UTC, change it before scheduling anything, or posts go out at the wrong hour. See [Time zones and scheduling](/help/time-zones).
  </Step>

  <Step title="Connect one channel">
    Start with the network you actually post to most. See [Connect a social channel](/help/connect-a-channel).
  </Step>

  <Step title="Finish the brand profile">
    Add your website and logos. **Fetch brand** reads your site and fills much of it in. See [Set up your brand](/help/set-up-your-brand).
  </Step>

  <Step title="Write one post by hand">
    Before generating anything, publish one post yourself. It tells you the connection works and shows you the editor. See [Create and schedule your first post](/help/first-post).
  </Step>
</Steps>

## Then try the AI

Once the brand profile is filled in, generate a post and compare it with the one you wrote. If the generated one sounds generic, that's the brand description talking — improve it and try again. It's the single highest-leverage thing you can change.

See [Ways to create a post](/help/ways-to-create-a-post).

## Related

<Columns cols={2}>
  <Card title="Set up your brand" icon="fingerprint" href="/help/set-up-your-brand">
    The profile the AI writes from.
  </Card>

  <Card title="Create and schedule your first post" icon="pen-line" href="/help/first-post">
    Your first post, start to finish.
  </Card>
</Columns>