> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ocoya.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set up your brand

> Fill in your brand profile so Ocoya's AI writes and designs in your voice.

A brand is who you post as. Its profile is also the context Ocoya's AI reads every time it writes a caption or generates an image, so filling it in properly is the single biggest improvement you can make to AI output.

An empty brand profile produces generic content. A complete one produces content that sounds like you.

## Open your brand

Select **Brand** at the top of the left sidebar.

<Frame caption="The Brand page, where your brand's name, website, description and visual identity are set.">
  <img src="https://mintcdn.com/ocoya/AXU_TbAvrsHP8A-m/images/screenshots/brand-profile.png?fit=max&auto=format&n=AXU_TbAvrsHP8A-m&q=85&s=06592b0cd5c9d3d5c1f39726b887a4b6" alt="Ocoya Brand settings showing a Brand profile section with Name, Website and Description fields, a Fetch brand button, and a Visual identity section for logos and icons" width="2880" height="1800" data-path="images/screenshots/brand-profile.png" />
</Frame>

A **Complete** badge appears next to Brand profile once the essentials are filled in.

## Fill in the brand profile

<Steps>
  <Step title="Name">
    The name customers know your business by. This is what Ocoya uses when it refers to you in captions.
  </Step>

  <Step title="Website">
    Your primary brand website. Select **Fetch brand** next to it and Ocoya reads your site to fill in the description and visual identity for you — usually faster and more accurate than typing it yourself.
  </Step>

  <Step title="Description">
    What your brand does and who it serves. This has the largest effect on caption quality of any field here.

    Be specific. "We sell things online" gives Ocoya nothing to work with. "Acme Co makes hard-wearing outdoor gear for people who would rather be outside" tells it your product, your audience and your tone in one sentence.
  </Step>

  <Step title="Visual identity">
    Upload your logos so generated designs match your established look. Use transparent PNG, JPG or WebP files — square files of at least 500 × 500 px work best.
  </Step>
</Steps>

Select **Save** when you're done.

## Why it matters

Your brand profile feeds:

* **Captions** — the AI Copywriter and AI Post Generator write from your description
* **Campaigns** — every post in a generated campaign inherits the brand's voice
* **Designs** — Studio uses your logos and colours
* **AI Agents** — agents answer with your brand context

If AI output feels generic or off-tone, the brand description is the first thing to improve.

## One brand or several?

Use a separate brand for each business or client you post as. Each brand keeps its own:

* Identity and visual assets
* Connected channels
* Posts, drafts and campaigns
* Time zone and posting schedule

Switch between them using the brand name at the top of the sidebar. Note that a channel connected to one brand is not visible from another — see [Brands and channels](/help/brands-and-channels).

## Related

<Columns cols={2}>
  <Card title="Brands and channels" icon="layers" href="/help/brands-and-channels">
    How brands are organised, and what belongs to one.
  </Card>

  <Card title="Connect a social channel" icon="share-2" href="/help/connect-a-channel">
    Add social accounts to this brand.
  </Card>
</Columns>