> ## Documentation Index > Fetch the complete documentation index at: https://docs.ocoya.com/llms.txt > Use this file to discover all available pages before exploring further. # Uploads and stock images in Studio > Get your own files and free photography onto the canvas. Two panels put existing images into a design: **Uploads** for your own files, **Images** for stock photography. ## Uploads Your own files. Upload from your computer, or use **Upload from link** to pull one in by URL — handy for a product shot that already lives on your site, without downloading it first. Uploads belong to the brand, so anyone with access can use them and they're there next time. Logos, product photography and anything you reuse are worth uploading once rather than per design. ## Stock images The **Images** panel searches free stock photography from Unsplash. Search, pick one, and it lands on the canvas like any other image. It's genuinely free to use, which makes it a reasonable backdrop for text, a filler while you wait for real photography, or a scene-setter for a post that doesn't have its own image. Stock photography is a Studio feature. The post editor doesn't have it — to use a stock image in a post, put it in a design and bring the design in. See [Adding images and video](/help/adding-media). ## Stock or generated? | | | | --------------------------------------------- | -------------------------------------------------------------------- | | **Stock** | A real photograph, free, instant. But other brands use the same ones | | **[Generated](/help/studio-generate-images)** | Specific to what you asked for, and steered by your brand | Stock is the better choice for a generic backdrop. Generation is better when the image needs to show something particular — your product category, a specific scene, a composition with space for a headline. ## Getting the most from a stock photo The difference between a stock photo that looks cheap and one that doesn't is usually what you do to it: * **Crop it hard.** A tight crop reads as deliberate; the full frame reads as stock. * **Put your colours on it.** A brand-coloured panel behind the text ties it to everything else you publish. * **Avoid the obvious ones.** If it's the first result for a common word, your competitors have used it. ## Related Cropping, filters and layering once the image is in. Getting media into a post.