> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ocoya.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Ways to create a post
> Write a post yourself, draft one from a prompt, or generate a whole campaign — and what each costs.
Ocoya gives you three ways to start a post. They all end in the same editor, so the choice is only about how much of the first draft you write yourself.
Open **Planner** and the three sit at the top of the page, under *Plan your next post*.
| | What it does | What it costs |
| ------------------- | ----------------------------- | ----------------------------------- |
| **New post** | Opens a blank editor | Free |
| **New AI post** | Drafts one post from a prompt | 1 credit, plus 1 per image |
| **New AI campaign** | Generates a multi-post plan | 1 credit per post, plus 1 per image |
Scheduling and publishing never cost credits. Only the generating does. See [What are credits?](/help/credits)
## New post
A blank editor. You pick the channels, write the caption, add media and choose a time.
Use this when you already know what you want to say, when you're working from copy someone else wrote, or when the post is short enough that describing it to an AI would take longer than typing it.
The editor still has AI in it — you can select any part of your caption and rewrite it. See [Edit a caption with AI](/help/ai-copywriter).
## New AI post
Describe the post and Ocoya drafts it. The prompt field reads *Describe the post you want Ocoya to create...*, and the toolbar underneath controls what comes back:
* **Hashtags** — generate hashtags alongside the caption
* **Images** — generate images, and how many
* **Professional** — the tone of voice
* **Medium** — the length
The badge on the right of the toolbar shows the total cost before you run anything. With images off it reads 1. Switch on one image and it reads 2 — one credit for the caption, one for the image.
Ocoya drafts the post and opens it in the editor, where you edit it exactly like one you wrote yourself.
Output quality depends heavily on your brand profile — the AI writes from your brand description. If captions come back generic, that's the first thing to fix. See [Set up your brand](/help/set-up-your-brand).
## New AI campaign
Marked **Advanced**, because it generates many posts at once rather than one.
You describe the campaign instead of a single post, and the toolbar carries extra controls on a second row: the campaign goal, the audience, how many posts, how many days to spread them over, and which channels to use.
The cost badge works the same way but multiplies. A campaign of 5 posts with one image each costs 10 credits — five captions plus five images. Ocoya shows that total before you generate.
You review the generated plan before anything is scheduled, so a campaign you don't like costs credits but doesn't post anything.
## Which to use
Write it yourself when you know the message. Use an AI post when you know the topic but not the words. Use a campaign when you need a run of posts around one theme and would otherwise write them one at a time.
If you're unsure, start with a single AI post. It costs a credit or two and tells you quickly whether your brand profile is giving the AI enough to work with.
## Related
Rewriting, shortening and translating text you've already written.
What the number next to your caption is measuring.