Writing costs 1 credit. An AI image costs 2 credits. That covers almost everything below.
Ocoya shows the cost on the button or in its tooltip before you run anything, and you’re only charged for what is actually made. An image that fails to generate costs nothing.
For what credits are, how many you get and when they refill, see What are credits?
Writing
| Action | Credits |
|---|---|
| A Copilot reply in the post editor | 1 per reply |
| Generate a post in the AI post composer | 1 |
| Rewrite, shorten, expand, translate or adjust the tone of text | 1 per action |
| Generate hashtags | 1 |
| Suggest a reply in the Inbox | 1 per suggestion |
| Send a message to an AI agent | 1 per message |
| Test a bot | 1 |
Images
Every image Ocoya draws with AI costs the same, wherever you make it.
| Action | Credits |
|---|---|
| An image from Copilot | 2 per image |
| An image in the AI post composer | 2 per image |
| An image in a campaign | 2 per image |
| An AI thumbnail for a blog article | 2 |
| A thumbnail filled into one of your Studio templates | 1 |
| A header image in an email | 2 |
| A Generate image step in a workflow | 2 per run |
A Studio template thumbnail costs less because Ocoya fills in your design rather than drawing a new picture.
Campaigns
A campaign is the sum of what it makes.
| Campaign | How it adds up |
|---|---|
| Social posts with images | 2 per image. The captions are free. |
| Social posts without images | 1 per post |
| Blog articles | 1 for the plan (keyword research and titles), 2 per article, plus the thumbnails |
| Emails | 1 per email, plus 2 per header image |
Rewriting one campaign post’s caption on its own costs 1 credit.
Workflows
Running a workflow is free. You pay only for the AI steps in it, each time the step runs.
| Step | Credits |
|---|---|
| Generate text | 1 per run |
| Generate image | 2 per run |
| The AI comment filter | Free |
| Every other step | Free |
Worked examples
| What you make | Credits |
|---|---|
| A post with a caption only | 1 |
| A post with 1 image | 3 |
| A carousel post with 3 images | 7 |
| 3 Instagram stories from Copilot, in one reply | 7 |
| 5 Instagram stories from Copilot, in one reply | 11 |
| A campaign of 7 posts with 1 image each | 14 |
| A campaign of 7 posts without images | 7 |
| A campaign of 30 posts with 2 images each | 120 |
| A blog campaign of 5 articles with AI thumbnails | 21 |
| An email campaign of 4 emails with header images | 12 |
Stories are images, so a set of stories costs what the same number of images does: 1 for the Copilot reply, plus 2 per story.
What’s free
Anything that doesn’t use AI never costs a credit:
- Writing, scheduling and publishing posts yourself
- Connecting and managing channels
- Replying in the Inbox yourself
- Running workflows, apart from their AI steps
- Uploading your own images and videos
Making credits go further
- Images cost the most. If a post only needs a caption, leave images off. A post with no image costs a third of one with an image.
- Set the number of images before you generate. You’re charged for every image made, whether or not you keep it.
- Ask Copilot to change an image rather than starting over. “Make it brighter” is one reply and one new image, the same as any image.
- Try a small campaign first. Five posts with one image each is 10 credits, and tells you quickly whether the output works for your brand.
Related
What are credits?
How many credits each plan includes, when they refill, and what happens when you run out.
Contact support
A cost looks wrong, or credits went faster than expected? Message the Ocoya team from inside the app.