Post score

Every post in the editor carries a score out of 100. It’s a rough read on whether the caption is likely to earn attention — not a prediction of how the post will perform, and not something you have to satisfy before publishing. Select the number to open the checklist behind it.

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What the number means

The score is the sum of eleven checks whose weights add up to 100. A check counts as passed once it earns 70% of its weight, so an item can contribute points while still showing as unpassed. Nothing is blocked by a low score. You can publish a post scoring 12.

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The eleven checks

The two heaviest are the opening line and having a concrete takeaway, at 12 each. That’s deliberate — they’re the two that most affect whether anyone reads past the first line.

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Raising it

Each unpassed check comes with a specific suggestion, and next to it a Fix action that hands just that problem to the AI. The fix is scoped: Fix: Caption avoids spam signals is told to remove spam signals and leave the rest of your caption verbatim, rather than rewriting the post. Each fix costs 1 credit, the same as any other AI edit. See Edit a caption with AI. Two checks can’t be fixed by rewriting:

• Post includes visual media — attach an image or video.
• Caption length fits the selected channel — this moves when you change which channels the post goes to, because the limits differ. See Character and media limits.

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Don’t chase 100

The score rewards a particular shape of post: a hook, a takeaway, a prompt to respond, an image, restrained punctuation. That shape suits most marketing posts and actively doesn’t suit some — a short factual announcement will score Low and still be exactly the right post. Treat a Low score as worth a second look, not as a verdict.

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