Every post in the editor carries a score out of 100. It’s a rough read on whether the caption is likely to earn attention — not a prediction of how the post will perform, and not something you have to satisfy before publishing.
Select the number to open the checklist behind it.
The score sits in the top right of the editor. This caption scores 70 — Strong.
What the number means
| Score | Label |
|---|---|
| 85–100 | High |
| 70–84 | Strong |
| 50–69 | Fair |
| Below 50 | Low |
The score is the sum of eleven checks whose weights add up to 100. A check counts as passed once it earns 70% of its weight, so an item can contribute points while still showing as unpassed.
Nothing is blocked by a low score. You can publish a post scoring 12.
The eleven checks
| Check | Weight | What it looks at |
|---|---|---|
| Caption has publishable substance | 10 | Whether there’s a real sentence, not just media |
| Opening line gives people a reason to stop | 12 | A question, a number, or a benefit in the first line, kept short |
| Caption length fits the selected channel | 10 | Length against the limits of the channels you picked |
| Post communicates a concrete value or takeaway | 12 | Whether there’s something specific rather than general |
| Text is easy to scan | 8 | Line breaks and structure |
| Caption invites a response or next action | 10 | A question or call to action |
| Post includes visual media | 10 | Whether an image or video is attached |
| Hashtag count fits the channel | 8 | Hashtag count against what that network expects |
| Links do not distract from engagement | 6 | Link count and placement |
| Writing is readable at social speed | 8 | Average sentence around 22 words or fewer, simple wording |
| Caption avoids spam signals | 6 | No more than 6 emoji, no more than 3 exclamation marks, not heavy on capitals |
The two heaviest are the opening line and having a concrete takeaway, at 12 each. That’s deliberate — they’re the two that most affect whether anyone reads past the first line.
Raising it
Each unpassed check comes with a specific suggestion, and next to it a Fix action that hands just that problem to the AI. The fix is scoped: Fix: Caption avoids spam signals is told to remove spam signals and leave the rest of your caption verbatim, rather than rewriting the post.
Each fix costs 1 credit, the same as any other AI edit. See Edit a caption with AI.
Two checks can’t be fixed by rewriting:
- Post includes visual media — attach an image or video.
- Caption length fits the selected channel — this moves when you change which channels the post goes to, because the limits differ. See Character and media limits.
Don’t chase 100
The score rewards a particular shape of post: a hook, a takeaway, a prompt to respond, an image, restrained punctuation. That shape suits most marketing posts and actively doesn’t suit some — a short factual announcement will score Low and still be exactly the right post.
Treat a Low score as worth a second look, not as a verdict.