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Open the workflow and look at View runs first. That tells you which problem you have:
  • No runs at all — the trigger never fired. Work through the section below.
  • Runs marked Exited — it fired and a Filter stopped it deliberately.
  • Runs marked Failed — it fired and something broke. The run carries the error.

Nothing ran at all

Is it live? A workflow sitting at Inactive never fires. New workflows start inactive, and pausing one leaves it that way. See Switch a workflow on. Does it still have errors? A workflow with an unresolved step can’t be set live at all — the red count in the header is the thing to clear. Has the trigger actually happened yet? This is the most common answer, and the timings surprise people:
Comment, mention and DM triggers run on the Inbox, which supports Facebook and Instagram only. A DM workflow on an X or LinkedIn channel will never fire, however healthy the connection looks. See Inbox.
Are you out of credits? Runs need a credit each. With an empty balance, runs fail rather than silently skipping — check for failed runs carrying:
You’ve exceeded the credit limit. Upgrade to get more.
Are you on a paid plan? Workflows need one. On the free plan you’ll have hit an upgrade prompt when creating it.

It ran but exited

An Exited run means a Filter’s condition wasn’t met, and the workflow stopped on purpose. Check the filter’s keywords against what actually arrived. Two things catch people:
  • The condition is Contains or Does not contain, and both are case-insensitive — so case isn’t your problem, but a hyphen, a plural or an emoji between the words might be.
  • A filter with a narrow keyword exits far more often than it proceeds. That’s normal. Lots of exits and no failures usually means the filter is working and the keyword is simply rare.

It ran but failed

The run carries the error. Common causes: The channel needs reconnecting. A Create post or Send DM step fails the same way a scheduled post does when access has lapsed. See Reconnect a channel. The post broke a network rule. An AI agent writing without limits in mind can produce a caption too long for the channel, or hashtags beyond what the network allows. See Character and media limits. Credits ran out mid-period.

It ran and succeeded, but nothing appeared

Check what the Create social post step is set to do. Its Behavior decides whether the run publishes the post or leaves it as a draft — a workflow quietly filling Planner with drafts has worked exactly as configured. Look in Planner for posts you didn’t write. Filtering by date around the run usually finds them.

It’s running too often

Pause it. That stops the runs and the credit spend immediately, and keeps the history so you can see what happened. A comment or DM trigger fires once per comment or message, so a post that does well can produce a lot of runs quickly. If that’s the cause, a tighter Filter is the fix — filtered-out runs still cost a credit each, but they won’t post.

Still stuck

Contact support with the workflow name, roughly when you expected it to fire, and the error text from a failed run if there is one.

Switch a workflow on

Clearing errors, going live, and reading runs.

What are credits?

Why every run costs one, including failed ones.