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The first thing Ocoya asks after you sign up is to create your brand — the business you’ll be posting as.

What it asks for

Brand name. What customers know you as. Required — Ocoya won’t continue without one:
Enter a brand name to continue.
Description. What your brand does and who it serves. Also required to continue:
Add your brand name and description to continue.
That second requirement is deliberate and worth taking seriously rather than typing something to get past it. The description is the context Ocoya’s AI reads every time it writes a caption or generates an image. A vague one produces vague posts, for as long as you keep the brand. Two sentences naming what you sell, who buys it and how you sound is enough to start. You can improve it later under Brand. Ocoya then shows Preparing your brand while it sets things up.

The first ten minutes

1

Set your time zone

New brands start on UTC. If you’re not in UTC, change it before scheduling anything, or posts go out at the wrong hour. See Time zones and scheduling.
2

Connect one channel

Start with the network you actually post to most. See Connect a social channel.
3

Finish the brand profile

Add your website and logos. Fetch brand reads your site and fills much of it in. See Set up your brand.
4

Write one post by hand

Before generating anything, publish one post yourself. It tells you the connection works and shows you the editor. See Create and schedule your first post.

Then try the AI

Once the brand profile is filled in, generate a post and compare it with the one you wrote. If the generated one sounds generic, that’s the brand description talking — improve it and try again. It’s the single highest-leverage thing you can change. See Ways to create a post.

Set up your brand

The profile the AI writes from.

Create and schedule your first post

Your first post, start to finish.