What counts
Every connected channel counts as one, across all your brands — not per brand. Five channels in one brand and five in another is ten against your limit. A Facebook Page and an Instagram account are two, even though they’re connected in a single flow and linked to each other at Meta’s end. That surprises people more than anything else here.
Legacy plans differ — Bronze 5, Silver 20, Gold 50, Diamond 150. See Legacy plans.
What doesn’t count twice
The same account connected to two brands counts once. If you run the same Instagram account across two brands, it uses one slot, not two. Brands themselves don’t count against anything on current plans — they’re unlimited.Freeing a slot
Disconnect a channel you no longer post to. A disconnected channel stops counting immediately, and its history stays in the brand. See Disconnect a channel. Worth checking before you upgrade: dormant accounts, test connections made while setting up, and channels belonging to clients you no longer work with.Disconnecting does not delete anything you’ve published, and reconnecting later attaches the account back to the brand rather than creating a duplicate.
Or upgrade
If every connected channel is one you actually use, the limit is doing its job — change your plan. The new limit applies as soon as the change completes.Related
Disconnect a channel
Freeing a slot without losing history.
Plans and limits
What each plan includes.