Skip to main content
Ocoya gives you three ways to start a social post. They all end in the same editor, so the choice is only about how much of the first draft you write yourself. Select Create new at the top of the left sidebar. The menu has two groups, Social and Blog, each with the same three choices: let AI write one, let AI plan a whole campaign, or write it yourself.
Ocoya Create new menu with a Social group — Post with AI, Campaign with AI, Write a post — and a Blog group marked New — Article with AI, Article campaign with AI, Write an article

The Create new menu: Post with AI, Campaign with AI and Write a post under Social, and the same three for blog articles.

Scheduling and publishing never cost credits. Only the generating does. See What are credits? If you haven’t made any posts yet, Planner opens on a start card instead: one Create a post with AI button and a row of ready-made ideas for social posts and blog articles. Pick an idea and the AI post composer opens with it filled in.

​
Post with AI

Describe the post and Ocoya drafts it. The prompt field reads Describe the post you want Ocoya to create…, and the toolbar underneath controls what comes back:
  • Hashtags — generate hashtags alongside the caption
  • Images — generate images, and how many
  • Professional — the tone of voice
  • Medium — the length
The badge on the right of the toolbar shows the total cost before you run anything. With images off it reads 1. Switch on one image and it reads 2 — one credit for the caption, one for the image. Ocoya drafts the post and opens it in the editor, where you edit it exactly like one you wrote yourself.
Output quality depends heavily on your brand profile — the AI writes from your brand description. If captions come back generic, that’s the first thing to fix. See Set up your brand.

​
Campaign with AI

You describe the campaign instead of a single post, and the toolbar carries extra controls on a second row: the campaign goal, how many posts, how many days to spread them over, and which channels to use. Who it is for and how it should sound go in the prompt itself. The cost badge works the same way but multiplies. A campaign of 5 posts with one image each costs 10 credits — five captions plus five images. Ocoya shows that total before you generate. You review the generated plan before anything is scheduled, so a campaign you don’t like costs credits but doesn’t post anything.

​
Write a post

A blank editor. You pick the channels, write the caption, add media and choose a time. Use this when you already know what you want to say, when you’re working from copy someone else wrote, or when the post is short enough that describing it to an AI would take longer than typing it. The editor still has AI in it — you can select any part of your caption and rewrite it. See Edit a caption with AI.

​
Which to use

Write it yourself when you know the message. Use an AI post when you know the topic but not the words. Use a campaign when you need a run of posts around one theme and would otherwise write them one at a time. If you’re unsure, start with a single AI post. It costs a credit or two and tells you quickly whether your brand profile is giving the AI enough to work with.

Edit a caption with AI

Rewriting, shortening and translating text you’ve already written.

Post score

What the number next to your caption is measuring.