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Before you start, make sure you have connected at least one channel and set your time zone — posts publish in the brand’s time zone, which starts as UTC. There are two ways to create a post: write it yourself, or describe it and let Ocoya draft it.

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Write it yourself

1

Open Planner

Select Planner in the left sidebar, then New post.
2

Choose your channels

Select which connected channels the post should go to. You can write one caption for all of them, or a different caption per channel — useful when one network has a much shorter limit than another.
3

Write the caption and add media

Ocoya counts characters against each selected channel and warns you before you hit a limit. See Character and media limits.
4

Pick a date and time

Choose when it should publish. The time must be at least two minutes from now — anything closer is refused.
5

Schedule it

Save the post. It appears on your calendar on that date.

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Let Ocoya draft it

Select New AI post from Planner and describe what you want.
Ocoya AI post composer with a prompt field reading Describe the post you want Ocoya to create, plus Hashtags, Images, Professional and Medium options and suggestion chips

The AI post composer, where you describe the post you want and Ocoya drafts it.

The toolbar under the prompt controls what you get:
  • Hashtags — add generated hashtags
  • Images — generate images to go with the caption
  • Professional — the tone of voice
  • Medium — the length
The badge on the right shows what the action will cost in credits before you run it. See What are credits? Ocoya drafts the post and opens it in the editor, where you edit it exactly like one you wrote yourself.
AI output quality depends heavily on your brand profile. If captions feel generic, fill in your brand description — see Set up your brand.

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See what’s scheduled

Planner has three views of the same posts, switchable at the top:
  • List — everything in order, with filters for channel, date and status
  • Board — posts grouped by status
  • Calendar — a month grid
Ocoya Planner in Calendar view with a month grid, a Draft panel on the left, an All profiles filter and a Share button

Planner's Calendar view, showing scheduled posts across the month.

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Publish now instead

To publish immediately rather than schedule, use Publish now in the post editor. This skips the two-minute minimum.

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Drafts

Saving a post without a date keeps it as a draft. Drafts never publish — they wait in Planner until you give them a date. Drafts appear in the panel on the left of the Calendar view.

Time zones and scheduling

Making sure posts go out at the hour you meant.

Why didn't my post publish?

What to check when a scheduled post doesn’t appear.