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A campaign generates a run of posts around one idea, spread over a period, rather than a single post. Ocoya plans the sequence first so the posts build on each other instead of repeating. It’s marked Advanced because it spends credits in multiples. Read the cost section before your first run. Select Campaigns in the sidebar, or New AI campaign from Planner.
Ocoya campaign composer headed What campaign should we create, with a prompt field and a toolbar showing Hashtags, Images, Professional, Medium, Awareness, Business owners, 5 posts, 7 days and Profiles, a cost badge reading 10, and suggestion chips below

The campaign composer. The toolbar's second row carries the campaign-specific controls, and the badge shows the total cost.

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Describe the campaign

Describe the whole campaign, not one post — a three-week run-up to our winter range launch, not a post about winter coats. The toolbar underneath sets the rest. The first row is the same as an AI post: hashtags, images, tone and length. The second row is campaign-specific: Goal and audience do real work — they change the angle of every post in the run, not just its wording. A campaign set to Generate leads for First-time buyers reads very differently from Awareness for Existing customers on the same topic.

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What it costs

The cost badge shows the total before you run anything. The arithmetic is per post: (1 credit per caption + 1 per image) × number of posts The maximum is 30 posts with up to 10 images each, so a campaign can cost several hundred credits. The badge always shows the real total — check it before running rather than after. See What are credits?
Credits are spent on generation, not on publishing. A campaign you generate and then discard still costs the full amount. Start small — five posts with one image is 10 credits and tells you quickly whether the output is usable.

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Nothing is scheduled yet

Generating a campaign does not put anything on your calendar. Ocoya hands you a plan to review, and only the posts you approve get scheduled. See Review a generated campaign.

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Getting better output

The same rule as every other AI feature: the brand profile does most of the work. A campaign inherits the brand’s voice on every post, so a thin brand description produces thirty thin posts rather than one. See Set up your brand. Beyond that, the prompt should carry the specifics the AI cannot know — dates, product names, the offer, what makes this launch different.

Review a generated campaign

Approving, editing and scheduling what came back.

What are credits?

Why a campaign costs what it does.