Brand
A business you post as — your company, or one client if you’re an agency. A brand holds its own channels, posts, members, time zone and settings. Everything in Ocoya belongs to a brand, which is why a channel connected in one brand is invisible from another. See Brands and channels.Channel
One connected social account — a single Facebook Page, one Instagram Business account, one LinkedIn profile. A Facebook Page and an Instagram account are two channels even though they connect together. Channels count against your plan across all your brands. See Why can’t I connect another channel?Credit
What Ocoya’s AI runs on. One credit per AI action: a generated caption, a generated image, an AI edit, a workflow run. Scheduling, publishing, connecting channels and replying in the Inbox are all free. Credits belong to the brand owner and are shared across every brand they own, refilling monthly. See What are credits?Post vs article
A post is what goes to a social channel. On DEV.to it’s an article — Markdown with a required title — which is why that channel behaves differently. See DEV.to.Posting slot
A weekly time a channel should suggest when you schedule. Slots suggest; they don’t publish on their own. See Posting slots.Label vs hashtag library
Easy to confuse, opposite purposes:
See Labels and Hashtag libraries.
Workflow
An automation: a trigger, then actions. A schedule comes round and a post goes out; a comment arrives and gets a reply. Workflows need a paid plan and cost a credit per run. See What workflows are.AI agent
A reusable set of instructions a workflow uses to write. It holds a name, a prompt, a model and switches for image generation and web search. Created from inside a workflow’s Use AI agent step. See Triggers and actions.Campaign
A run of posts generated around one idea and spread over days, rather than a single post. Nothing is scheduled until you approve it. See Generate an AI campaign.Studio
Ocoya’s design editor — templates, brand colours and logos, and the images you attach to posts. See Studio.Post score
A number out of 100 rating a caption against eleven checks. Guidance, not a gate — you can publish a post scoring 12. See Post score.Needs attention
A post that published to some channels but not others. It isn’t a failure and it isn’t a success, and it must not be rescheduled whole — that would publish twice on the channels that worked. See Why didn’t my post publish?Related
Brands and channels
How Ocoya is organised.
What are credits?
The one that costs money.