The post editor

Every post in Ocoya opens in the same editor, whether you wrote it from scratch or generated it. This is what’s in it.

​

Choose the channels

Pick which of the brand’s connected channels the post goes to. A post can go to one or to all of them. Each channel you add is published separately. Three can succeed while a fourth fails — which is why a failed post is diagnosed per channel rather than as a whole.

​

One caption, or one per channel

By default every channel gets the same caption. That’s usually what you want. When it isn’t — because X allows 280 characters and LinkedIn allows 3,000, or because you want a different call to action on each — use Customize per channel. The control carries a badge showing how many channels currently differ from the shared caption, so you can tell at a glance whether a post has variations without opening each tab. A channel you haven’t customised keeps following the shared caption. Edit the shared caption afterwards and the customised ones stay as you left them.

​

What the editor tells you as you write

• Character count, measured against every channel you’ve selected. Ocoya warns before you hit a limit rather than at publish time.
• Post score, a number out of 100 next to the caption. See Post score.
• AI actions on any text you select — rewrite, shorten, expand, translate. See Edit a caption with AI.

​

Labels, hashtags and notes

Three panels open from the editor and cover things that used to live elsewhere:

• Labels — categorise the post so you can find it later, and create or edit the brand’s labels without leaving. See Labels.
• Manage hashtags — pick a hashtag library, or build one here. See Hashtag libraries.
• Notes — free text attached to the post, for your team.

A note is internal. It never publishes and nobody outside the brand sees it — the place for waiting on the photo from Sam or client asked us to avoid the word premium, which otherwise ends up in a chat thread nobody finds later.

​

Post statuses

Every post carries one status, shown in Planner and in the editor. Needs attention is the one worth understanding. It doesn’t mean the post failed — it means it partly succeeded. Rescheduling the whole post would publish it twice on the channels that already worked, so remove those channels first.

​

Scheduling

Pick a date and time in the brand’s time zone — not your computer’s. The time must be at least two minutes from now; closer than that and Ocoya refuses with Choose a schedule time at least 2 minutes from now. Publish now skips the two-minute minimum and sends it immediately. Saving without a date makes it a draft. Drafts sit in Planner until you give them a time.

​

Related