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A workflow is one trigger followed by actions. Select a step in the builder to configure it.

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Triggers

The trigger is what starts a run. Each workflow has exactly one, set when you created it from an example. Three details worth knowing:
  • RSS is checked every 1–2 hours, not continuously. Feeds update infrequently enough that polling harder would gain nothing, so don’t expect a post within minutes of an article going up.
  • WooCommerce fires only the first time a product goes live, and can be delayed by up to 5 minutes. Editing a published product won’t trigger it again.
  • New comment watches one specific post, not everything you publish. Pick the post when you set it up.
The last three triggers read from the Inbox, so they cover Facebook and Instagram only.

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Actions

Filter is the one that makes engagement workflows precise. Its conditions are Contains and Does not contain, both case-insensitive, which is how the Comment-to-DM example replies only to comments carrying your keyword rather than every comment on the post. Steps pass values down the chain — an AI agent’s generated text becomes the caption of the post that follows it, for example, rather than you retyping it.

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The AI agent

Most examples include Use AI agent, and it’s where the actual writing happens. You pick an agent, or create one from inside the step. An agent holds:
  • Agent name
  • Prompt — its standing instructions, the equivalent of a brief
  • LLM — which model it runs on
  • Image generation — on or off
  • Web search — on or off
The prompt is what makes an agent good or useless. Write a social post produces filler. Something that says what the brand does, who it’s for, what to avoid and how long the post should be produces something you’d publish. There’s a Test button so you can try an agent’s output before switching the workflow on. A test costs 1 credit, which is a great deal cheaper than discovering the problem across thirty live runs.
An agent belongs to your brand, so one good agent can be reused across several workflows. Improving its prompt improves every workflow that uses it.

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Credits

The run costs 1 credit, and that covers the whole chain — the AI agent’s work included. A workflow with four steps costs the same as one with two. Testing an agent costs 1 credit per test. See What are credits?

Create a workflow

Picking the example that gives you the right steps.

Inbox

Why comment, mention and DM triggers are Facebook and Instagram only.