Inbox conversations can trigger workflows: an automatic reply to a DM, a comment answered, a DM sent to whoever commented, or the owner’s reply to a Google review. This is how to see what’s already running and add more.
See what’s acting on a conversation
Open a conversation and look at Workflows in the panel on the right. It lists the workflows attached to that profile, each showing whether it’s live, and selecting one opens it in the workflow builder.
That answers the question people actually have when a reply appears they didn’t write: what sent that?
Connect existing attaches another existing workflow to this profile. Workflows already attached are greyed out in that list, so you can’t attach the same one twice.
Setting one up
Create one from Workflows → New workflow and pick an example. The ones that answer people start from a message, a comment, a mention or a review:
| Example | What it does |
|---|---|
| Reply to every Instagram DM | Answers each Instagram message with AI |
| Answer price and opening-hours questions | Replies only to DMs asking about prices, hours or bookings |
| Thank people who comment, by name | A short, personal thank-you under each Instagram comment |
| Reply to Facebook comments | Answers each comment on your Page |
| Reply to every Google review | The owner’s reply to each new review, in your voice |
| Answer unhappy reviews with care | A calm, apologetic reply to one- to three-star reviews |
| Alert your team on Slack about bad reviews | Posts one- and two-star reviews to Slack so someone acts today |
From a conversation, the Workflows section in the panel on the right suggests the examples that fit it: a review suggests the review examples, a DM the DM ones. See Create a workflow.
Automations cover Facebook, Instagram, Google Business reviews, Bluesky, Mastodon, WordPress and Telegram comments, Discord replies and Whop support chats. Google, Bluesky, Mastodon, WordPress, Discord and Whop are checked every 5 minutes, so a reply can take that long to go out. Telegram comments start their automation as soon as they’re written.
What it costs
Every run costs 1 credit, including runs that a filter stops.
This is the one place where automation costs can surprise you: a comment or review trigger runs once per comment or review, so a post that does well can produce a lot of runs quickly. If that happens, a tighter Filter is the fix — or pause the workflow, which stops the spend immediately.
Automation and people together
An automated reply doesn’t close a conversation. It appears in the thread like any other reply, and the conversation stays Open until someone resolves it.
That’s deliberate — it lets a bot handle the first response while a person still reviews what happened. If you’d rather see only what needs a human, work from the Assigned to me filter and assign the conversations that need one.