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Labels are how you categorise posts inside Ocoya so you can find them again. They’re internal — a label never appears on a published post and nobody outside your brand sees one. Don’t confuse them with hashtag libraries, which do get published. Labels are applied and managed from the post editor.

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Label a post

Open the post and use its Labels control — the tag icon in the editor’s top right, or ⌘ L.
The Labels popover in the Ocoya post editor, showing the heading Labels, the note Maximum of 5 labels allowed, an input reading Type new and press enter, and Manage, Cancel and Save buttons

The Labels panel. Pick from existing labels, or type a new one and press Enter.

Pick from the brand’s existing labels, or type a name and press Enter to create one on the spot. Save applies them.
A post can carry a maximum of 5 labels. The panel says so above the input, and stops offering more once you reach it.

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Create or edit a label

Manage, at the bottom left of the same panel, swaps it for the label manager without closing the post. There you can add a New label, Edit an existing one or Delete one. A label needs:
  • A name — between 2 and 30 characters. Shorter or longer and Ocoya refuses with Name must be between 2 and 30 characters
  • A colour — chosen from the colour list
The colour is what makes a label readable at a glance in Planner, so give related labels distinct colours rather than five shades of blue.

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What to label

Labels earn their keep when the name answers a question you actually ask later. Some that work:
  • Campaign — Spring launch, Black Friday — so you can pull up everything from one push
  • Content type — Product, Behind the scenes, Recruiting
  • Client or account, if you run several inside one brand
  • Status of your own — Needs photo, Legal reviewed — for stages Ocoya’s own post statuses don’t cover
What doesn’t work is labelling things Ocoya already tracks. There’s no value in a Scheduled label or an Instagram label — you can already filter on both.

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Deleting a label

Deleting a label removes it from every post that has it. Ocoya asks you to confirm first. The posts themselves are unaffected — only the label is gone, and it cannot be put back except by relabelling each post by hand.
If you only want to stop using a label going forward, leaving it in place costs nothing.

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Labels are per brand

Each brand keeps its own labels. Running the same scheme across several brands means creating it in each — there’s no way to copy a set between them. If you’re an agency, it’s worth agreeing the scheme before you set up the second brand, because renaming labels across ten brands later is tedious.

Hashtag libraries

The tags that do get published.

The post editor

Where labels, hashtags and notes live.