Labels

Labels are how you categorise posts inside Ocoya so you can find them again. They’re internal — a label never appears on a published post and nobody outside your brand sees one. Don’t confuse them with hashtag libraries, which do get published. Labels are applied and managed from the post editor.

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Label a post

Open the post and use its Labels control. The panel opens on a list of the brand’s existing labels — pick the ones that apply.

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Create or edit a label

From the same panel, switch to managing labels. There you can add a New label, Edit an existing one or Delete one. A label needs:

• A name — between 2 and 30 characters
• A colour — chosen from the colour list

The colour is what makes a label readable at a glance in Planner, so give related labels distinct colours rather than five shades of blue.

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What to label

Labels earn their keep when the name answers a question you actually ask later. Some that work:

• Campaign — Spring launch, Black Friday — so you can pull up everything from one push
• Content type — Product, Behind the scenes, Recruiting
• Client or account, if you run several inside one brand
• Status of your own — Needs photo, Legal reviewed — for stages Ocoya’s own post statuses don’t cover

What doesn’t work is labelling things Ocoya already tracks. There’s no value in a Scheduled label or an Instagram label — you can already filter on both.

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Deleting a label

If you only want to stop using a label going forward, leaving it in place costs nothing.

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Labels are per brand

Each brand keeps its own labels. Running the same scheme across several brands means creating it in each — there’s no way to copy a set between them. If you’re an agency, it’s worth agreeing the scheme before you set up the second brand, because renaming labels across ten brands later is tedious.

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