Social networks hand Ocoya a time-limited pass to post on your behalf. When that pass expires or is withdrawn, Ocoya can no longer publish to that channel and you need to reconnect it.
This is the single most common reason a scheduled post doesn’t go out, and it is normal — not a sign anything is broken.
Why access is lost
Ocoya checks its access at the moment it publishes, not when you schedule. That’s why a channel can look completely healthy in your list and still fail hours later.
Access typically ends because:
- The network expired it. Most networks time-limit access whether you use it or not. Facebook and Instagram are the strictest.
- Someone changed the account password. Most networks revoke every connected app when the password changes.
- Ocoya was removed from the network’s connected-apps or business-integrations settings.
- Page or account permissions changed. Someone was removed as an admin of a Facebook Page, or the Page changed ownership.
- The account was converted. For example, an Instagram Business account switched back to personal.
Reconnect the channel
Open Channels
Select Channels at the bottom of the left sidebar. The list shows every channel connected to the brand you have selected, and when each was connected.

The Channels page, showing each connected channel and its connection date.
Select Connect channel
Select Connect channel in the top right, then choose the same network the channel belongs to.

The Add a connection panel, where you pick the network to reconnect.
Sign in with the right account
Sign in to the network using the account that manages the page or profile. This is where reconnections usually go wrong — signing in with a personal account that doesn’t administer the Page will complete without error and still not find the profile.
Approve every permission
Accept all the permissions the network asks for. If you decline even one, Ocoya may connect but be unable to publish, which produces the same failure again later.
Select the same profile
On the Select profiles screen, choose the profile you are reconnecting. Ocoya reattaches it to the existing channel rather than creating a duplicate.
Reconnecting does not delete your scheduled posts, drafts, analytics history or automations. The channel keeps its identity — only its access is refreshed.
Posts that failed while access was down
Reconnecting fixes future posts. It does not republish anything that already failed, because Ocoya does not retry a failed post.
Go to Planner, find the posts that were due while the channel was disconnected, and reschedule them. See Why didn’t my post publish? for how to do that without double-posting.
If the profile doesn’t appear
If the Select profiles screen is empty or missing the profile you want:
- Check which account you signed in with. Sign out of that network in your browser, then start the connection again so you can pick the right account.
- Check you administer the page. For Facebook and Instagram you need an admin role on the Page itself, not just access to the linked account.
- Check the account type. Instagram must be a Business or Creator account. Personal accounts cannot be connected.
- Grant every permission. Networks hide profiles from apps that weren’t given the permission to list them.
If it keeps disconnecting
A channel that needs reconnecting every few days usually points at something outside Ocoya:
- A shared password being rotated. Every rotation revokes connected apps. Use a network account you control rather than a shared login.
- Someone removing Ocoya from connected apps, often unknowingly while tidying up business settings.
- A page admin whose own access was removed. If the person who connected the channel loses their admin role, the connection goes with it.
If none of that applies and it keeps happening, contact support with the channel name and roughly how often it disconnects.