A brand is who you post as. Its profile is also the context Ocoya’s AI reads when it writes a caption, an article or a reply, so filling it in properly is the biggest improvement you can make to AI output. An empty profile gives generic content. A complete one sounds like you.
Open your brand
Select Brand at the top of the left sidebar. It opens Brand settings over whatever page you’re on. The sections are listed on the left, and the open one is on the right. You can switch sections freely: what you typed is kept, and one Save sends everything.
Next to Brand in the sidebar, a small ring shows your Brand score.
| Section | What it holds |
|---|---|
| Channels | The social accounts and stores connected to this brand |
| Website | Your website, and Fetch brand |
| Details | Name and Description |
| Logos and icons | Up to 10 logo files |
| Color palette | Up to 8 colors |
| SEO keywords | The searches you want to be found for |
| Hashtags | The hashtags your posts use |
| Voice | Tone of voice and Extra guidelines |
| Danger zone | The brand ID and Delete brand. Only the owner sees it |
On a phone the sections are buttons across the top instead of a sidebar.
Fill it in
Connect a channel
In Channels, connect the accounts this brand posts to. Once you have some, they appear as round pictures; select one to manage it, or Connect to add more. A channel that needs signing in again is marked and listed as needing reconnecting. See Connect a channel.
Add your website and fetch your brand
In Website, enter your address and select Fetch brand. Ocoya reads your site and shows what it found in a dialog titled Use details from your domain. It can offer the Name, Description, Logos and icons and Color palette. Tick what you want and select Use selected.
Nothing is saved yet. It fills the form for you to check, and nothing is stored until you select Save. If the site has nothing new to offer, you see “Nothing new was found on that website.” Run it again after your site changes.
Check the details
In Details, Name is the name customers know you by, and Description says what your brand does and who it serves. Both are required. Be specific: “Acme Co makes hard-wearing outdoor gear for people who would rather be outside” tells Ocoya your product, audience and tone in one sentence.
Add logos and colors
In Logos and icons, upload transparent PNG, JPG or WebP files. Square files of at least 500 × 500 px work best, up to 5 MB each. In Color palette, add the colors Ocoya should use when it creates for this brand.
Find your keywords and hashtags
In SEO keywords or Hashtags, select Detect SEO keywords or Detect hashtags. One run fills both. See SEO keywords and hashtags.
Choose a voice
In Voice, pick up to three tones and add any rules of your own. See Brand voice.
Select Save in the bar at the bottom. You see “Brand saved”.
Detecting keywords and hashtags needs a Description or a Website to read. Without either, Ocoya says: “Add a description or website to the brand first, so its keywords can be found.”
The free website check
When you set up a brand during onboarding and Ocoya fetches your website, it may also look over your homepage for search and sharing basics: your Google summary and title, the picture shown when your link is shared, your tab icon, a logo, and links to your social pages. If something could be better, a bar appears under the card reading Free website check, with the number of tips. Select See tips to read them. If everything looks fine, nothing is shown.
What the profile feeds
- Captions and posts: the AI post generator, the caption editor’s AI and the writing assistant read your description, keywords and voice.
- Campaigns: AI campaigns use your hashtags and your voice, and article campaigns lean on your keywords.
- Articles: the SEO score checks an article against your keywords.
- Inbox: suggested replies follow your tone and guidelines.
- Workflows: AI steps that use the brand write with its voice.
- AI tools and the API: an AI tool connected to Ocoya, or your own code through the REST API, can read the whole profile and its Brand score. If you are an owner or admin, they can update it too.
Details for each are in Brand voice and SEO keywords and hashtags. Email writing uses the brand too, but sending emails from Ocoya is coming soon.
One brand or several?
Use a separate brand for each business or client you post as. Each keeps its own identity, channels, posts, drafts and campaigns, time zone and posting schedule. Switch between them with the brand name at the top of the sidebar. A channel connected to one brand isn’t visible from another. See Brands and channels.