Ocoya is organised around brands. A brand is a business you post as — your own company, or one client if you’re an agency. Everything else belongs to a brand.
Brand billing, members, identity, time zone
└── Channel one connected social accountWhat a brand holds
| Identity | Name, website, description, logos and colours |
| Channels | Every connected social account |
| Content | Posts, drafts, campaigns and the calendar |
| Members | The people with access, and their roles |
| Settings | Time zone, week start and posting schedule |
Switch brands using the brand name at the top of the left sidebar.
Billing is shared across your brands
You pay once, not per brand. One subscription covers every brand you own, and creating a new brand puts it on the same plan automatically — there’s no second checkout and no second invoice.
Your plan’s allowances are pooled across all your brands, not granted to each one separately:
| Allowance | How it’s counted |
|---|---|
| Brands | How many you can create in total |
| Team members | Everyone across all your brands |
| Channels | Every connected account across all your brands |
| Credits | One shared balance |
Connecting the same social account to two brands counts as one channel against your limit, not two. Useful for agencies running the same account across several brands.
Brands you were invited into by someone else don’t touch your allowances — they count against that owner’s plan.
The Brand page, where a brand’s name, website, description and visual identity are set.
Your brand’s identity isn’t decorative. Ocoya’s AI reads the description and visual identity when writing captions and generating images, so a complete brand profile produces noticeably better output. See Set up your brand.
Channels
A channel is one connected social account — a single Facebook Page, one Instagram Business account, one LinkedIn profile.
The Channels page lists the channels connected to the current brand.
Channels belong to a brand. Connect Instagram while Brand A is selected, switch to Brand B, and that Instagram channel is not there. It hasn’t been lost — it belongs to Brand A.
If a channel seems to have vanished, check which brand is selected in the sidebar before anything else.
When to use more than one brand
Create a separate brand for each business you post as. Each keeps its own identity, channels, content and members.
Agencies typically run one brand per client, which keeps each client’s content and access separate while everything stays on one subscription. Most businesses need only one brand.
How many you can create depends on your plan. Starter, Team and Agency all allow unlimited brands. On the legacy plans it’s Bronze 1, Silver 5, Gold 20, and Diamond unlimited.
Which brand is a setting on?
Every setting below applies to the brand currently selected in the sidebar.
| I want to… | Go to |
|---|---|
| Change the plan, or see an invoice | Settings → Billing — covers all your brands |
| Invite someone or change their role | Settings → Team — per brand |
| Check the credit balance | Bottom of the sidebar — shared across your brands |
| Change the name, logo or description | Brand |
| Change the time zone posts publish in | Planner settings |
| Connect or reconnect a social account | Channels |
| Find a post or campaign | Planner |
Common mix-ups
“My channel disappeared.” You’re on a different brand. Switch brands in the sidebar.
“I invited someone but they can’t see my other client’s content.” Members are invited per brand. Invite them to each brand they need.
“My teammate has different credits to me.” Credits belong to whoever owns the brand. Working in someone else’s brand spends theirs, not yours.
“Can I bill each client separately?” Not within one account — all your brands share a single subscription and one invoice. Separate billing needs separate Ocoya accounts, each with its own owner.