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Most people arrive at Ocoya posting reactively and want to get a week ahead. This is the shortest route there.
Ocoya Planner Calendar view showing a month grid for September with a scheduled post on the 10th, a Draft rail on the left listing two unscheduled posts, and filters for profile and sort order

Planner's Calendar view. Drafts sit in the rail on the left until you drag them onto a day.

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Before the first week

Two things pay for themselves immediately:
  • A real brand description. Everything generated is written from it. See Set up your brand.
  • Posting slots on each channel — the weekly times you want to hit, so you’re never deciding an hour per post. See Posting slots.

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The week

1

Decide the week's theme

One idea a week is easier to fill than seven unrelated ones, and reads as intentional rather than scattered.
2

Generate a campaign around it

A campaign produces a run of posts that build on each other rather than repeating. Five posts over seven days is a sensible first size, and costs 10 credits with one image each. See Generate an AI campaign.
3

Review before anything is scheduled

Approve the posts that work, edit the ones that nearly work, and leave the rest. Only approved posts get scheduled — the others simply never exist. See Review a generated campaign.
4

Fill the gaps by hand

Campaigns are good at the planned content and poor at the timely stuff. Add the things only you know about — a customer result, something from this week, a reply to what’s happening in your market.
5

Check the spread

Planner’s Calendar view shows the week at a glance. Four posts on Tuesday and nothing after is the thing to catch here. See Planner views.

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Keep it honest

Preview before you finish. A caption written for LinkedIn reads badly on X. The preview shows each network’s own version. See Preview a post before publishing. Write short versions where you need them. One post can carry a different caption per channel rather than being cut to the shortest network’s limit. See The post editor. Don’t chase the post score. It rewards a particular shape, and a short factual announcement can score Low and still be right. See Post score.

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What to automate, once it’s working

Once a week is running smoothly, a workflow can take the repetitive part:
  • A Daily poster keeps something going out on a schedule
  • An RSS poster turns new articles into posts
Both cost a credit per run, and neither replaces the timely content. See Create a workflow.

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A realistic budget

A week built this way costs roughly 10–20 credits: one campaign, plus a few AI edits. Starter includes 300 a month, so the constraint is usually your attention rather than credits. See What are credits?

Generate an AI campaign

The fastest way to fill a week.

Planner views

Seeing the week as a week.