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Most people arrive at Ocoya posting reactively and want to get a week ahead. This is the shortest route there.

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Before the first week

Two things pay for themselves immediately:
  • A real brand description. Everything generated is written from it. See Set up your brand.
  • Posting slots on each channel — the weekly times you want to hit, so you’re never deciding an hour per post. See Posting slots.

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The week

1

Decide the week's theme

One idea a week is easier to fill than seven unrelated ones, and reads as intentional rather than scattered.
2

Generate a campaign around it

A campaign produces a run of posts that build on each other rather than repeating. Five posts over seven days is a sensible first size, and costs 10 credits with one image each. See Generate an AI campaign.
3

Review before anything is scheduled

Approve the posts that work, edit the ones that nearly work, and leave the rest. Only approved posts get scheduled — the others simply never exist. See Review a generated campaign.
4

Fill the gaps by hand

Campaigns are good at the planned content and poor at the timely stuff. Add the things only you know about — a customer result, something from this week, a reply to what’s happening in your market.
5

Check the spread

Planner’s Calendar view shows the week at a glance. Four posts on Tuesday and nothing after is the thing to catch here. See Planner views.

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Keep it honest

Preview before you finish. A caption written for LinkedIn reads badly on X. The preview shows each network’s own version. See Preview a post before publishing. Write short versions where you need them. One post can carry a different caption per channel rather than being cut to the shortest network’s limit. See The post editor. Don’t chase the post score. It rewards a particular shape, and a short factual announcement can score Low and still be right. See Post score.

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What to automate, once it’s working

Once a week is running smoothly, a workflow can take the repetitive part:
  • A Daily poster keeps something going out on a schedule
  • An RSS poster turns new articles into posts
Both cost a credit per run, and neither replaces the timely content. See Create a workflow.

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A realistic budget

A week built this way costs roughly 10–20 credits: one campaign, plus a few AI edits. Starter includes 300 a month, so the constraint is usually your attention rather than credits. See What are credits?

Generate an AI campaign

The fastest way to fill a week.

Planner views

Seeing the week as a week.