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A workflow is a small automation: something happens, and Ocoya does something about it. A schedule comes round and a post goes out. Someone comments with a keyword and they get a DM. A new article appears in your RSS feed and becomes a post. Select Workflows in the left sidebar.
Ocoya Workflows page headed Build automations that react to social activity and brand events, with a New workflow button and two workflow cards each labelled Inactive

The Workflows page. Each workflow shows its step chain and whether it's active.

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How one is built

Every workflow is a chain: one trigger that starts it, then one or more actions that run in order.
You don’t assemble that chain yourself. You pick an example whose shape matches what you want, and Ocoya creates the workflow with those steps already in place — then you configure each step. See Create a workflow.
The steps are set when the workflow is created. There’s no way to add a step to an existing workflow or remove one, so if you need a different shape, create a new workflow from a different example.

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What it costs

Workflows need a paid plan. On the free plan, creating one opens an upgrade prompt instead. Each run costs 1 credit, whether or not it ends up producing a post. A daily poster costs about 30 credits a month; a comment responder on a busy post can cost a great deal more, because it runs once per comment. That’s the thing to watch. An automation you forget about keeps spending. See What are credits?

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What they’re good for

Three shapes cover most of it: Publishing on a rhythm. A schedule trigger plus an AI agent keeps something going out without you writing it each time. Turning a feed into posts. RSS or a WooCommerce product going live becomes a post automatically. Answering people. A comment, mention or DM arrives and gets a reply.
The reply-to-people workflows run on the Inbox, and Inbox supports Facebook and Instagram only. A DM or comment workflow will not fire for X, LinkedIn or anything else, however the channel is connected. See Inbox.

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What they can’t do

  • Branch. A workflow runs one path, start to finish.
  • Change shape after creation. Steps are fixed when you pick the example.
  • Publish without credits. If your balance is empty, runs stop. Posts you already scheduled by hand still publish — that’s unaffected.

Create a workflow

The examples, and which one to start from.

Triggers and actions

What each step does and what it needs.