A workflow is a small automation: something happens, and Ocoya does something about it. A schedule comes round and a post goes out. Someone comments with a keyword and they get a DM. A new article appears in your RSS feed and becomes a post.

Select Workflows in the left sidebar.

Ocoya Workflows page headed Build automations that react to social activity and brand events, with a New workflow button and two workflow cards each labelled Inactive

The Workflows page. Each workflow shows its step chain and whether it’s active.

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How one is built

Every workflow is a chain: one trigger that starts it, then one or more actions that run in order.

Trigger            what starts it
  └── Action       what happens
      └── Action   and then

You don’t assemble that chain yourself. You pick an example whose shape matches what you want, and Ocoya creates the workflow with those steps already in place — then you configure each step. See Create a workflow.

The steps are set when the workflow is created. There’s no way to add a step to an existing workflow or remove one, so if you need a different shape, create a new workflow from a different example.

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What it costs

Workflows need a paid plan. On the free plan, creating one opens an upgrade prompt instead.

Each run costs 1 credit, whether or not it ends up producing a post. A daily poster costs about 30 credits a month; a comment responder on a busy post can cost a great deal more, because it runs once per comment.

That’s the thing to watch. An automation you forget about keeps spending. See What are credits?

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What they’re good for

Three shapes cover most of it:

Publishing on a rhythm. A schedule trigger plus an AI agent keeps something going out without you writing it each time.

Turning a feed into posts. New RSS articles become posts automatically, and Pick a product posts about the products in Brand → Products on a schedule.

Answering people. A comment, mention, DM or review arrives and gets a reply.

Workflows that answer people cover Facebook, Instagram, Google Business reviews, Bluesky, Mastodon, WordPress and Telegram comments, Discord replies and Whop support chats. A DM or comment workflow can’t start from X, LinkedIn or anything else yet. See What works on each network.

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What they can’t do

  • Branch. A workflow runs one path, start to finish.
  • Change shape after creation. Steps are fixed when you pick the example.
  • Publish without credits. If your balance is empty, runs stop. Posts you already scheduled by hand still publish — that’s unaffected.

Create a workflow

The examples, and which one to start from.

Triggers and actions

What each step does and what it needs.